What is the best ways to get traffic from Google?

The Raw Power of Video! Videos are one the best ways to get traffic from Google. Not only traffic, it can also help you rank VERY well on Google (video hosted off sites like YouTube tend to rank easier than any other web properties! This means free traffic!)

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Here’s a common approach that most people take to “get their videos on Google so that my site can get traffic”:

1) Create a video
2) Host the video on YouTube
3) Add link to description of the video
4) Build links to the video for ranking
5) Traffic goes to the video, and HOPE the traffic will arrive at your site

What is the problem here? When your video got ranked on Google and people click on it, it brings them to YouTube, not your site. You are actually building traffic for YouTube instead of building traffic directly to their site!

You can actually get a VIDEO ranked on First Page that goes directly to your site, and NOT YouTube.
The video that you create, should direct traffic to YOUR site and boost its rankings.

Here’s a BETTER way:

1) Create a video
2) Host it on YouTube
3) EMBED the video on your site
4) Create a video sitemap for your site and submit it to Google Webmasters Tools
5) Build links to your video page (your site) instead of to YouTube

Like the following image:(disclaimer: for example purpose only. This is not my site. It has a good video sitemap)
Bingo, now whenever a visitor click on the video on Google, it will go straight to your site.

The trick here is to use Google Video Sitemap (if you have not already!)

● Pages filled with images, videos and rich AJAX benefit a ton from sitemaps as it makes the job of Googlebots easier to crawl!
● Sites with dynamic content also benefit from the structure of a sitemap.
● If your site has a HUGE archive of content pages with videos and you couldn’t be bothered to link them all or to link them well, then the solution for you is a sitemap! Fast and simple!
● Your site is brand new and therefore, does not have a lot of links to it. A sitemap makes your site easier to crawl for the Googlebots.
● In short, Google loves sitemaps and will reward you handsomely for it!

“Google doesn’t guarantee that we’ll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site’s structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it.”

Straight from Google!

As with all things, if you want maximum optimization and exposure for your videos, you will have to plan out a sitemap so that Google’s job of crawling and indexing your videos becomes a lot easier and hence, your videos will get ranked better as a result.

I’m going to list the important guidelines for creating sitemaps for your videos, so that your video site-mapping becomes an easy and enjoyable experience:

● First and foremost, the types of video formats that work:
○ .mpg
○ .mpeg
○ .mp4
○ .m4v
○ .mov
○ .wmv
○ .asf
○ .avi
○ .ra
○ .ram
○ .rm
○ .flv
○ .swf

● Make sure that each of your URLs contain the following:
○ Title
○ Description
○ Play page URL
○ Thumbnail URL
○ Raw video file location and/or the player URL (SWF)

● What does Google consider as a video content page? Remember that your site must have either an embedded video, a video player (which Google assumes that if you have a player, then it’s only natural that there are videos for playing), or the addresses of raw video content that is hosted on your site. Note that if Google can’t find any videos on any of the addresses that you provide, then these URLs will be ignored.
● The limit to the number of entries per sitemap is 50,000 videos. Any more than that and you will have to make more than one sitemap or create a sitemap index file.
● The uncompressed limit for each sitemap is 10MB. Sounds very little but it is sufficient!
● The robots.txt file should not be blocking any of the items that are in in each sitemap entry, especially all of the URLs there.


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